The global coating pretreatment market reached USD 4.96 billion in 2024, with a projected CAGR of 5.7% anticipated over the forecast period from 2025 to 2034. This expansion is being shaped by evolving segment dynamics across product types, end-user industries, and applications. Phosphating agents remain the dominant product category, widely used in the automotive and metal finishing industries due to their effectiveness in promoting paint adhesion and corrosion resistance. However, growing environmental concerns surrounding phosphate runoff and wastewater contamination are driving a shift toward alternative technologies s